Hosting a conference or meeting in a space that is unusual will create a buzz and enhance engagement across social media platforms. People will talk about an event if they have access to a venue that is by invite only and that is not open to the public. Events that have an unusual or well-known […]

Thinking of the event as a stand-alone entity. The event should be one part of an ongoing wider campaign. Pre-and post-event communication and activity is critical if you want to maximise awareness and strengthen your key message and objectives (set clear achievable objectives). Events are great tools to build and maintain long lasting business relationships. […]