If you stumble make it part of the dance! Top SIX mistakes made by event planners.

  1. Thinking of the event as a stand-alone entity.

The event should be one part of an ongoing wider campaign. Pre-and post-event communication and activity is critical if you want to maximise awareness and strengthen your key message and objectives (set clear achievable objectives). Events are great tools to build and maintain long lasting business relationships.

2) Creating barriers.

Events should be engaging, inspiring and allow guests to interact horizontally. The more guests can put into an event the more they will get out of it. We suggest removing VIP areas and treat all delegates as equals.

3) Social media, too much, too little!

It’s a balancing act you need to get right. If you create a hashtag remember to use it, build momentum pre and post event. Live streams and video footage gain greater interaction with audiences. Make sure you give direct responses to all engagement.

4) Cutting the wrong corners.

Event budgets are always tight and a key focus for the planner, but trying to reduce spend on some elements of your xanax online canada event may back fire. Food and drink expectations are higher than ever and guests expect to be fed and fed well, regardless of event timings. A decent menu with choice, will help delegates focus and stay positive throughout. Technology can be expensive but it can make your event stand out; look further than the inhouse audio-visual equipment, stronger branding, visuals, sound and movement will enhance engagement and delegate experiences.

5) Roll up, roll up!

A queue to register at the event, a queue for the cloakroom, a queue for food or drink – equals the worst way a guest could start their event journey with you. Think about the arrival points and invest in good staff and technology to ensure a seamless registration process, and competent cloakroom staff that offer a welcome as well a ticket. Organise refreshments on arrival that are accessible and easy to hold and consume.

6) The follow up.

This should be prepared before the event. All follow up should be in line with all event communications and it should happen as soon as possible post event. Once the event has happened you can add in key facts/detail and photographs. Adding a ‘call to action’ will then further prolong engagement and support key account management. Remember a follow up is needed for both guests and key stakeholders.

“No matter how many mistakes you make, how slow you progress, you are still way ahead of those who are not even trying”.

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